1. SC East Bengal: #WeAreSCEB or #ChhilamAchiThakbo
2. Jamshedpur FC: #JamKeKhelo or #जमकेखेलो
3. Odisha FC: #OdishaFC or #ଆମଟିମ୍ଆମଗେମ୍
4. Bengaluru FC: #WeAreBFC or #ನಮ್ಮಬೆಂಗಳೂರು
5. Mumbai City FC: #MumbaiCity or #AamchiCity
6. Kerala Blasters FC: #WhyWePlay or #YennumYellow
7. Hyderabad FC: #HyderabadFC or #HarKadamNayaDum
8. Chennaiyin FC: #AllInForChennaiyin or #AattamReloaded
9. FC Goa: #ForcaGoa or #RiseAgain
10. ATK Mohun Bagan FC: #Mariners or #JoyMohunBagan
11. NorthEast United FC: #StrongerAsOne or #NEUFC
The initiative will play a big role in connecting fans to their clubs and the tournament, since the season will be undergoing behind closed doors. Fans will be virtually able to show instant support and participate in conversations. The league will open with a match between ATK Mohun Bagan and Kerala Blasters FC in the curtain raiser this year on November 20.
